We built it for our own businesses first
Doghouse Web is run by Jeff Mohler, a working mason in Lancaster, Mass. Before we built a website for anyone else, we built them for his own two contractor businesses. Here's what that looks like, with the real numbers.
Shop one: JB Mohler Masonry
JB Mohler Masonry has been serving Lancaster, Massachusetts, and surrounding towns since 1995. It's a true boots-on-the-ground outfit specializing in chimney rebuilds, custom fireplaces, and structural stonework.
Owner-operated from day one, Jeff leads and works every job directly on-site rather than subbing out crews. Jeff owns both JB Mohler Masonry and Doghouse Web. The masonry site was the first Doghouse Web build, and it's still our test kitchen: every trick we sell runs here first.
Jeff on his own site
“I couldn't be happier with how my website turned out. It exceeded my expectations. My tracked keywords continue to climb week after week.”
Jeff Mohler · Owner of JB Mohler Masonry and founder of Doghouse Web
The watch behind the words
Keyword Position Tracking
As of September 10, 2026 · updated monthly
Keywords Up
+2 (+12%)
for 30 days
Top 5
+7 (+700%)
for 30 days
Top 10
+9 (+90%)
for 30 days
Top 100
+10 (+62%)
for 30 days
All numbers from keyword.com — the same monitoring every Evergreen site gets. 36 keywords tracked in the Masonry Company project.
The numbers behind the words
As of September 10, 2026 · updated monthly
- boxborough ma chimney repair#1
- brick repair lancaster ma#1
- lancaster ma thin stone masons#1
- northborough ma chimney repair#1
- berlin ma chimney repair#2
39 of 113 monitored keywords rank in Google's top 10.
What was built
The JB Mohler Masonry website (jbmohlermasonry.com) is a Doghouse Web build: the company's masonry services, projects, service area, and a direct estimate path. It's the same build and the same monitoring an Evergreen client gets.
The numbers above come straight from keyword.com — the same monitoring every Evergreen site gets. Results will keep being added as they actually happen.
Shop two: JB Mohler Snowplowing
Jeff's second business is residential snow plowing: driveways and walkways in Lancaster, Clinton, and Bolton. One truck, one phone number. It's a different trade with a different customer, the homeowner who needs the driveway clear before work and calls whoever looks ready.
Its website (jbmohlersnowplowing.com) is a Doghouse Web build too, made for that call: a page for each town it covers, a short estimate form, and the phone number within reach on every screen.
We haven't published ranking numbers for this one yet. When we do, they'll be real ones from the same monitoring you see above.
Why we show our own businesses
Doghouse Web is new, and these are the sites we built first. We'd rather show you our own shops with real numbers than invent customers. When paying clients' results come in, they'll go on this page too, with their names and their own numbers.
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