Doghouse Web for painting contractors

Painting contractor websites that sell in full color.

Your trade is transformation — a beige room becomes a terracotta dining room, a tired colonial becomes the house the street talks about. Most painter websites are white boxes with a brush icon that prove none of it. We build painting sites that show the color, sell the consult, and keep the estimate requests coming from every lane of the business.

Why most painting contractor websites leave money on the table

Your trade is color. Your website is beige.

The painter's website is supposed to be the one trade site with permission to be bold — and most of them are the dullest pages on the internet. No transformations, no color, nothing that proves the finished work looks better than a DIY weekend. When the site doesn't show the craft, the job goes to whoever's cheapest.

Homeowners are terrified of picking the wrong color.

Nobody loses sleep over which plumber to call. But paint color? People agonize for weeks — and the painter who shows up with large samples, real advice, and confidence wins the job before the quote. If your site doesn't sell the color consult, you're competing on price against someone who will.

The small jobs pay the rent between the big ones.

A whole-home repaint or a commercial contract is where the margin lives. Single rooms, drywall repair, and touch-ups are what keep the crew busy between them. A site built like a pure portfolio misses the steady search traffic — and a site built like a handyman page makes your best transformations look like a side hustle. You need both lanes.

The model that fits how painting contractors earn

HybridFictional concept demo

Painting lives in two markets at once: the whole-home transformation that earns the margin and the steady stream of rooms, repairs, and repaints that keeps the crew busy. The site has to sell both — in color.

ChromaCraft Painting Co. fictional concept homepage — painter rolling vibrant teal paint, Hybrid model for a painting contractor

Concept preview — tap to exploreChromaCraft Painting Co. — Hybrid concept (fictional, not a live client)

Built for: Homeowners choosing color for one room or a whole house — plus property managers and businesses that need commercial work done around their schedule, not through it.
Conversion approach: Full-color transformations up front to prove the craft, clear service lanes for interior, exterior, drywall prep, and commercial work, and a color consult that gives people a reason to call you first.

ChromaCraft Painting Co. is a fictional concept site showing the Hybrid model for a painting contractor: a color-first hero, interior/exterior/prep/commercial service lanes, a free color-consult differentiator, and a short estimate form.

See it in action All three models

What we build for a painting contractor

What a painting Hybrid site includes:

Home — color first: a painter mid-transformation, the color promise, and one estimate path.
Services — interior, exterior, drywall repair & prep, commercial — every lane with its own photos and its own path.
Color consult — the differentiator: large samples in their light, not a fan deck and a shrug.
Service area — every town you cover, so the search knows you come to them.
Reviews — structured and visible; your real words, never invented.
Estimate request — five fields and a submit. No account, no booking engine.

Included on your site

Color consultService lanesService-area pagesReviews structureShort estimate formLocal SEO monitoring

Your reviews are yours — we never write or fake them. We build the structure that shows them off.

SEO monitoring, included. Painting is searched by the job: 'interior painter near me,' 'house painter cost,' 'exterior painting,' 'drywall repair near me' — and by the brave: 'bold living room paint colors.' We watch your rankings and your Google Business Profile so when someone's ready to stop living with beige, your name is the one that shows up — included in the plan, not sold as an extra.

Everything included. Built to sell in full color.

Your Evergreen plan is one monthly price covering the website and all nine services: local SEO, Google Search Console, on-page analysis and monitoring, on-page optimization, keyword analysis, competitor research, Google Business Profile postings, citations, and analytics. The transformation showcase, the service lanes, the color consult, and the estimate form are part of the same system — never an upsell.

No à la carte, no surprise invoices. When spring repaint season hits, the monitoring that's already included is what tells us where to push.

Evergreen is $350/month, cancel at any time. Full pricing details live on the plans page.

That's the same web department behind every Doghouse site — see the nine bundled services.

Ready to talk?

Tell us about your market and your favorite transformations — every plan starts with a free homepage mockup, no money down.

View Plans & Pricing Start a conversation