Websites for contractors that generate local leads
Doghouse Web for general contractors

General contractor websites that prove the work — and keep the calendar full between the big jobs.

A kitchen remodel wins you the next kitchen remodel — if anyone can see it. We build GC sites that let the last project do the selling while you're on the job site, and that keep the smaller jobs — the decks, basements, and repairs — coming in steady enough to smooth the gaps between the projects worth bragging about.

Why most general contractor websites leave money on the table

01

The job that pays the bills isn't the one you get to show off.

An addition or whole-house remodel is where the margin lives — and it's also the reason the phone goes quiet while you're building it. A GC runs two businesses at once: the premium project that earns the margin and the steady run of smaller jobs that keeps the crew busy. Most GC sites only try to sell one of them.

02

'Can you give me a ballpark?' is the most expensive question you answer.

Every GC fields calls from people who want a number before they've shown you the job — and the ones who never call back after you name it. A site that answers the scope questions in advance — what affects price, how the process runs, what you need from them — means the calls that do come in are closer to 'here's the project' and further from 'what would it cost.'

03

Homeowners pick the GC whose mess they've already seen.

Anyone can post a photo of a finished kitchen. The GC who shows the ugly middle — the framing, the old brick you worked around, the dust made clean again — is the one who gets the call when the work gets hard. If your last three jobs aren't on the site, the homeowner who needs you can't find the proof that you're the one.

The model that fits how general contractors earn

HybridFictional concept demo

A general contractor lives in two markets at once: the premium project that earns the margin and the steady smaller jobs that keep the crew busy. The site has to sell both.

Harborline Builders fictional concept — finished kitchen remodel, Hybrid model for a general contractorConcept preview — tap to exploreHarborline Builders — Hybrid concept (fictional, not a live client)
Built for
Homeowners with projects from a kitchen remodel to an addition — and the steady stream of decks, basements, and repairs that fill the weeks between.
Conversion approach
A project-led showcase for the work you're proud of, plus clear service lanes for the jobs that keep the schedule full.

Harborline Builders is a fictional concept site showing the Hybrid model for a GC and remodeler: project stories and process up front, clear service lanes for kitchens, additions, decks, and basements, and one estimate path.

What we build for a general contractor

No template, no 'Quality. Integrity. Craftsmanship.' filler. Your site is built around the projects you've actually built and the jobs you want next:

  • Home — a project photograph that proves the craft, a line about how you work, and the two lanes: start a project, or ask about a smaller job.
  • Projects — each project gets its own page: the problem, the process, the result. The ugly middle is the part that sells.
  • Services — kitchens and baths, additions, decks and basements, repairs — every job you'll actually take, with its own path.
  • Process & standards — how estimates work, who shows up, how surprises get handled. This is what separates you from the guy with the truck.
  • Estimate request — a short form that asks for scope, so the calls you get are worth taking.
Included on your site
Project storiesService pagesProcess pageEstimate requestReviews structureLocal SEO monitoring
We don't invent projects or reviews. If your best work isn't photographed yet, we say so and plan around the jobs you can show — then we build the structure that makes you want to photograph the next one.
SEO monitoring, included. Homeowners search for what they want done — 'kitchen remodel,' 'basement finishing,' 'deck builder near me' — then check the GCs who show up. Contractors search too: 'general contractor website,' 'website for contractors.' We set up Google Search Console, watch the local terms that matter in your market, and keep an eye on the GC two towns over — all included, month after month.

Everything included. Built around the jobs you're proud of and the ones that pay the rent.

Your Evergreen plan is one monthly price covering the website and all nine services: local SEO, Google Search Console, on-page analysis and monitoring, on-page optimization, keyword analysis, competitor research, Google Business Profile postings, citations, and analytics. Project pages, service pages, and the estimate path are part of the same system — never an upsell.

No à la carte. No "we can add that page for an extra fee." When the mix of jobs in your market shifts, the plan shifts with it.

Evergreen is $350/month, cancel at any time. Full pricing details live on the plans page.

That's the same web department behind every Doghouse site — see the nine bundled services.

Ready to talk?

Tell us about your projects and your market — every plan starts with a free homepage mockup, no money down.