The water heater dies on a Sunday. The furnace quits the night before a cold snap. Nobody shops for a plumber at that moment — they call the first name that looks ready. We build plumbing and heating sites that load fast on a phone, keep the call button in reach on every screen, and make your company the obvious one to call.
Nobody bookmarks a plumber for later. They search at the moment of the leak or the no-heat night — and they call the first two companies that look like they answer. If your site is slow, your number is buried, or your service area is a mystery, they move down the list and you never know you were in the race.
Water heaters, boilers, drain cleaning, repipes, gas lines — if a homeowner can't find the service named in their own words, they assume you don't do it and call someone who lists it. Service-by-service pages are how the 'do you do this?' question gets answered at midnight — without you.
The person calling about a flooded basement is stressed and skeptical — burned once already by a 'fix' that didn't hold. Reviews they can see, licensing they can verify, and straight talk about how dispatch works are what turn a panicked call into a booked appointment.
Plumbing and heating is call-volume work: the site's job is to turn searches into phone calls, fast, on a phone held with one hand — often with water on the floor.
Concept preview — tap to exploreTrueNorth Plumbing & Heating — Lead Machine concept (fictional, not a live client)TrueNorth Plumbing & Heating is a fictional concept site showing the Lead Machine model for plumbing and heating: phone-first home, named services, town coverage, reviews structure, and a five-field estimate form.
What a plumbing and heating Lead Machine site includes:
Your Evergreen plan is one monthly price covering the website and all nine services: local SEO, Google Search Console, on-page analysis and monitoring, on-page optimization, keyword analysis, competitor research, Google Business Profile postings, citations, and analytics. Service pages, service-area pages, the reviews structure, and the estimate form are part of the same system — never sold separately.
No à la carte, no surprise invoices before the next cold snap. When the freeze hits two towns over, the monitoring that's already included is what tells us where to push.
Evergreen is $350/month, cancel at any time. Full pricing details live on the plans page.
That's the same web department behind every Doghouse site — see the nine bundled services.
Tell us about your service area — every plan starts with a free homepage mockup, no money down.
